What’s included
This template gives you a structured creative brief format designed to force alignment before production begins - the single highest-leverage thing any team can do to reduce rework and late-stage revisions.
The template covers:
- Campaign overview and objectives
- Target audience and key message
- Channel and format specifications
- Mandatory inclusions (legal, brand, disclaimers)
- Timeline and milestone definitions
- Named approvers and sign-off process
- Asset list with specs
Worked examples included for:
- Paid social (Meta, LinkedIn)
- Display advertising (standard IAB sizes)
- CRM / email campaign
How to use it
Open the PDF and save a copy for each new campaign. Fill in each section before any creative work begins. The template is designed to prompt the five brief alignment questions that, if left unasked, cause the most common production failures:
- Are the specs confirmed by the media plan?
- Has legal reviewed the brief for restrictions?
- Is the timeline achievable given the asset volume?
- Who are the named approvers, and in what order?
- What does “approved” look like - and what does “done” look like?
Share it with your team as part of your brief alignment process.
Free download - no sign-up required.
Need someone to implement this?
ProductionStudio helps marketing teams build the production infrastructure, workflows, and tooling covered in these articles.